Canadians watching a morning TV news broadcast were mistakenly subject to three minutes of hardcore gay pornography.
The unscheduled change in broadcasting — which affected CHCH-TV in Hamilton, Ontario at around 9:30 a.m. — was due to an error by a cable provider, the National Post reported.
"It felt like an eternity but I think it was on there for about a minute," said Mike Katrycz, the vice-president of news at CHCH, owned by Channel Zero, which also broadcasts adult movie services, according to the Toronto Sun.
"We discovered through quick investigation that ... it was one of the cable companies that had patched it. It was beyond our control."
The Hollywood Reporter referred to it as a botched repair job.
CHCH TV apologized numerous times on air. "We have been doing a lot of apologizing this morning," Katrycz said.
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As well as homes, the adult content was reportedly broadcast into gyms and cafes showing the news.
The hashtag #chch was soon trending on Twitter, with one CHCH viewer calling the Friday newscast “Morning Wood.”
Another mistakenly thought that, "I woke up in the middle of a Maplethorpe shoot."
A week ago, a similar error by Comcast led to pornography being shown instead of Good Morning America on KRDO-TV in Colorado, though only for a few seconds, the New York Daily News reported.